Go it Alone?
In the last few years we have been contacted by many owners who have either become dissatisfied with their agency or have found marketing their property themselves more and more difficult. This is a common trend as an increased number of holiday homes have been brought to the rental market as a result of economy.
The advertising sites are now nearly all owned by large public or VC funded enterprises and prices have become untenable for many small businesses and owners. In addition calendar synchronisations are needed, blogs contributions, social media marketing, online payments, PCI compliance and even extended hours to answer calls are the norm. Add in short breaks, by the night pricing and flexible turn around days and the old self catering industry is being changed beyond measure.
All these changes result in stress, less income and concern over the family home or investment. We advise that owners in this position look to expand their marketing reach with partners non-exclusively. Although most agents won't admit to sharing properties with other agents, many do, as they do not wish to lose their inventory. Owners who have gone it alone for many years may wish to add an agency aswell, to boost bookings. To do this just means synchronised calendars between owner and agent!
We are very happy to represent owners who book themselves or work alongside other agencies. We have lots of happy partners in this situation!
Going alone takes knowledge - If you'd like to learn more about vacation rental marketing, industry news, hosting tips and more join Smarthosts - a vacation rental forum and link sharing community for holiday rental professionals - it's free!